The name East Lancashire Coachbuilders was first registered in October 1934 when the firm manufactured bodies for vans, lorries and small coaches. In May 1938 Alfred Alcock and George Danson moved from Massey Brothers to become directors of the Company. They brought their expertise in the building of larger buses, particularly double deckers. Metal framing was introduced from these early days and the firm became known as a major supplier to the municiple sector of the market. Since the decline of this market, the customer base has widened to embrace all types of operator including major groups, both at home and abroad. Accrington Corporation commenced motor bus operation in 1928. The operator became known for its distinctive dark blue and red livery. In the postwar period Guy and Leyland chassis together with bodies by East Lancs predominated. The operator remained faithful to front engined chassis, taking a final batch of 4 in 1967, these being their first with front entrances.